Many, many stills from it appeared on Twitter as advocates explained for what is surely the thousandth time why encouraging dangerous driving while blaming pedestrians for their own deaths is a terrible idea. For example, one of the personas created for a video was a woman who, when she gets the "Walk" signal at an intersection, immediately steps into the crosswalk.
There's another expression for that phenomenon: Working As Designed.
|This light means something. I know, I know, we're all|
surprised to hear that. Source: lou suSi on freeimages.com.
But of course, as long as careless drivers are allowed to continue piloting fast and heavy machines around our streets, pedestrians will have to exercise a disproportionate amount of caution. This shouldn't be normalized into a PSA. This is a problem that cities need to be addressing, to find out why their pedestrians aren't safe and take steps to fix it.
By the way, this is exactly the reason why pedestrians cross midblock between intersections, or why we'll cross against the light if the street is empty. Drivers sitting at a red light are simply not to be trusted, especially right-turning drivers. At an intersection near my house, a right-turning driver never looking for pedestrians and nearly mowing someone down as a result happens dozens of times per day. Some of them never bother to stop for the red light as they try to coast through their turn. I wish the city would make that intersection "No Turn On Red," because it's a high pedestrian corridor (it's near bus stops, a Kroger, residences, schools, and a university) and the number of near-misses is scary-high.
I'm glad the video was taken down. I hope the producers, funders, etc. have learned something. And perhaps the next PSA should be about what those big lines on the ground are for.